Organics Continue to Trend Upward
What is organic food?
Organic food is defined as a “category of food which, in the purest form, is grown without chemical fertilizers or pesticides and sold to the consumer without adding preservatives and synthetic food enhancers (additives, coloring, synthetic chemicals, radiation, or genetic manipulation) and meeting criteria of the U.S.D.A. Standard National Organic Program.”
Who is Purchasing Organic Food?
A new study claims that more than 80% of U.S. households purchase organic food. From 2015-2016 alone, there was a 3.4% increase in the amount of organics purchased in America. The top five states which saw the largest increases in households buying organic are:
- North Dakota (14.2%)
- Rhode Island (12.3%)
- Wyoming (10.8%)
- South Dakota (10%)
- Wisconsin (9.1%)
Millennials make up the largest group of organic buyers in America, with an estimated 52% of millennial parents buying organic foods.
Organic popularity continues to grow in leaps and bounds. Organic foods follow the healthy lifestyle trend that America is embracing. The U.S. Census Bureau says that the largest generation in the U.S. are Millennials. Recorded at 75 million people and ranging from the age of 19-35, Millennials regard organic as a healthy alternative for themselves and the members of their family, as well as an eco-friendly food source. Other generations are also catching on, yet not at quite a rapid rate. Millennials tend to be more educated about the benefits of eating organic, and tend to agree to pay higher premiums to get a healthier quality of food. Organic food sales total $39.7 billion, increasing 11% over the previous year. With continuing records in organic sales, it’s safe to say that the organic market will continue to prosper.
NatureSeal’s organic line offers organically certified shelf-life extension technology for processors in fresh cut produce industry.